Should you use AI to write online content?

Writing online content is not easy for most people. It takes time to think of topics to write about and time to write and edit. The good news is that the more you write, the more practiced you become. But if you decide to use an AI to write content, make sure to edit AI content.

Advantages of using AI to write content

Many content creators are using AI tools like ChatGPT and Jasper for blog subject ideas, and even to write articles. It’s easier, right?

Writing a blog article is time-consuming! You can save time even if you use ChatGPT for a first draft and then, focus on editing and proofreading.

Use ChatGPT to help come up with new content from ideas you input. It may help you find new ways of looking at a particular topic.

ChatGPT has large amounts of text data so it can produce high-quality writing that is grammatically correct. By using ChatGPT, you can improve the overall quality of your blog articles and make them more engaging and informative for your readers.

Disadvantages of using AI to write content

Since ChatGPT has been trained on existing content, it could likely write something that is similar to something written before or will write for someone else. You can’t depend on any AI for original content.

ChatGPT is imperfect and may not write accurate information. Any AI content should be fact-checked for accuracy before publishing it.

ChatGPT doesn’t write with any personality or voice. It kind of sounds like it is written by a computer. For interesting content, you may want to include personal stories, anecdotes, or quotes, with readers.

What does Google say about using AI to write online content?

SEO Specialists are buzzing about whether or not websites using AI content will be penalized in Google searches.

Google announced that it is ok to use AI to write articles as long as they have quality content:

“Our focus on the quality of content, rather than how content is produced, is a useful guide that has helped us deliver reliable, high quality results to users for years.”

-Danny Sullivan and Chris Nelson, on behalf of the Google Search Quality team

For those considering writing with AI, their advice is::

“Those seeking success in Google Search should be looking to produce original, high-quality, people-first content demonstrating qualities E-E-A-T.” (E-E-A-T: expertise, experience, authoritativeness, and trustworthiness.)

Danny Sullivan and Chris Nelson, on behalf of the Google Search Quality team

There are tools you can use to test if an article appears to be written by a human or by AI including AI Detector and

Is Google currently depreciating AI articles?

Neil Patel conducted a test to see how Google would treat AI content. He created websites with 100% AI content and compared them to similar ones he created at the same time. He found that searches depreciated the AI website significantly.

Who should never ever use AI?

Some media employers are asking their paid writers to commit to writing without the use of AI. Here’s an example of such a request in a content creator’s contract from 2/2023.

Media contract specifying no AI produced content

For those using AI, edit AI content

I believe that most people can count on using AI with success, as long as you edit it so it sounds like you. Your reader will find it more interesting and more importantly, it’s too risky to publish AI content online that is unedited. If you do and Google doesn’t depreciate your website, they may decide depreciate it in the future.